How to Turn Website Visitors Into Paying Clients
A potential client just landed on your private practice’s website… wahoo!!!! Your marketing and SEO strategy are working.
Now your website needs to work its magic: turn these visitors into clients.
There are two main factors here that make this happen: clarity and connection. Confusion and lack of trust lead to a closed browser.
Website visitors need to move through your website with ease and start feeling connected to the person behind their screen.
Here’s exactly what needs to be there to make that happen:
A photo of yourself
The work you do is built on connection and trust. This is especially important with weight-inclusive private practices…
Your future clients aren’t just picking a service. They’re choosing someone to open up to (often about things they’ve never said out loud before.)
Seeing your face before committing to a session is usually a non-negotiable. Don’t underestimate how much a warm, smiling photo can start building that trust before you’ve even spoken.
Your prices
Seeing a weight-inclusive dietitian or therapist isn’t always a matter of skipping your weekly latte. There are very real financial barriers to these services and a discovery call isn’t going to change that.
Respect your potential clients’ time (and your own) by listing your prices or pricing options upfront.
What to expect
Meeting a provider for the first time can feel daunting (especially for someone already navigating anxiety or stress in their daily life).
Walk them through what happens between reaching out and your first session together. The more you can demystify the process, the lower the barrier to booking.
Your values and approach
You’re in a connection-driven business. The reality is, clients can probably find another provider with similar rates and more years of experience.
But that’s not the deciding factor! Your values and how you show up in sessions are what set you apart.
As humans, we gravitate toward certain vibes and ways of being. Share yours, clearly and unapologetically. That’s what someone will connect with.
A clear call to action
Confusion equals a closed browser tab. Make it crystal clear what someone should do next to start working with you. This may be filling out an inquiry form or booking a discovery call.
Your website should be working as hard as you do 😉
If even one of these elements is missing from your website, it could be leading visitors to click away. Small changes to your private practice’s website design and messaging can make a real difference in whether a visitor decides to reach out!