How to Write an About Page That Builds Connection (Not Just a Résumé)

“Hi, my name is Olivia and I’m a dietitian. I am passionate about this because…”

Let’s be honest… if your about page starts like that, you’ve probably already lost them.

Your about page is not a résumé. It’s not your autobiography. And it definitely shouldn’t read like something that came straight out of ChatGPT.

This is where your personality shines through: your energy, your voice, your story. Because when you’re a helping professional like a dietitian or a therapist, people aren’t just hiring you for your expertise. They’re looking for connection. They want to feel like, “This person will understand me.” That’s the sweet spot… when your audience feels both trust in your professional skills and warmth from who you are as a human.

Quick Answer: What Makes a Good About Page?

A great about page isn’t a chronological résumé. It’s a focused introduction that builds trust and connection. It should highlight your philosophy and values, a few human, personal details, and photos, organized around a simple framework: your story, your values, your human side, and an invitation to work together.

What Should I Avoid Putting on My About Page?

Skip long, uninterrupted paragraphs, a personal story with no tie-in to how you help clients, and a standalone credentials section. These are the three most common About page mistakes for helping professionals.

❌ A long page full of paragraphs. Most people are just skimming to learn a bit about you. Pull out the important pieces of information that really highlight you and your story. A few points of connection go a long way.

❌ Your story without a tie-in to how you help people. It’s great for your clients to know you’ve been in their shoes, but if you don’t link your story back to how it helps them, your About page won’t actually help with conversions. Share your “why,” but make sure it connects to their “what now.”

❌ A full section listing where you went to school and all your certifications. You worked hard for these things, they should be on your website – but strategically. If you are going to do a credentials section, include some stats that potential clients can connect to. Example: “supported over 100 women in healing their relationship with food.”

What Should I Include on My About Page Instead?

Include your philosophy and values, a few personal, human details, and real-life photos. Together, these elements help clients feel like they know you before they’ve even booked a session.

✅ Your philosophy, beliefs, and values. For weight-inclusive providers and helping professionals, this is everything. Your values are your differentiator. Tell people why you do what you do, what you believe about health, and what makes your approach unique.

✅ Some random tidbits about YOU. Share that you’re a human too. Do you start every morning with iced coffee, even in winter? Does your dog photobomb your Zoom calls? This stuff matters more than you think. Clients want to know the real person behind the credentials.

✅ Photos of yourself. Clients are booking with YOU. Using real life photos versus stock images will really help that connection factor. Maybe throw in a few photos of your pets too 🙂

What’s a Simple Framework for Writing My About Page?

Use a four-part framework: your story, your values, your human side, and an invitation to work together. This structure keeps your About page focused and prevents it from turning into a full autobiography.

1. Your Story: How’d you get here, and why do you love it?
2. Your Values: What’s important to you as a person and a provider?
3. Your Human Side: A few quirks, hobbies, or fun facts.
4. Your Invitation: End with a call-to-action: “Ready to work together?” or “Let’s chat.”

FAQ: Writing Your About Page

Your About Page Is One of the Most Powerful Parts of Your Website

It’s your chance to show your audience who you are, not just what you do. Skip the corporate bio. Write like you’re chatting with a friend over coffee.