Why Your Private Practice Needs a Dietitian Website Designer
Picture this: you finally get your website back from your designer (wahoo!!). But you realize your copy is riddled with weight-centric language and photos like this…
Sure, a pretty website is great. But your clients aren’t buying a pair of jeans, they’re choosing someone to trust with their health. The design needs to feel like you, and the words need to make them feel seen.
(so no weight-centric language and DEFINITELY no scales or measuring tape…)
Imagine how much easier the process would be if your website designer already spoke your language? You wouldn’t need to spend your entire strategy call explaining what “weight-inclusive” means and going through the long list of weight-centric no-no’s.
Let’s get into why a dietitian website designer can be a total lifesaver for a weight-inclusive private practice…
A dietitian knows the lingo…
We all are exposed to diet culture & weight centric language, including website designers.
Weight-inclusive, anti-diet, HAES, intuitive eating, ED informed is just not common lingo (which is why we need amazing providers like you!)
You can explain what these terms mean to a designer, but it will take some time and likely come with a few revisions. I always tell my counseling clients intuitive eating is hard at first because it’s like learning a new language!
Working with a weight-inclusive dietitian bypasses this learning curve and gives you the peace of mind that your website is in good hands!
Understands your clients
Not only does your copy need to reflect your values as a provider, it also needs to speak to your clients in a way that converts. That requires understanding your client’s psychology, pain points, buying habits, etc.
I am a dietitian website designer who also provides nutrition counseling services! I understand what your clients are looking for because I am immersed in the same world as you!
A dietitian website designer uses this knowledge to help you rank and bring in clients.
Yes, you can still rank on Google when the internet is flooded with queries like “find a weight-loss dietitian near me”
In fact, it will be even easier to rank because terms like “eating disorder therapist” or “intuitive eating dietitian” have less competition! Meaning your ideal clients will be able to find YOU!
Knows the process
Dietitian website designs also know the process! They understand your philosophy, modalities, steps, and considerations that go into working with your clientele.
We know exactly what needs to be on your website to guide clients through the buying process:
- Frequently asked questions: like “can I still want to lose weight while working with you?” or “do you take insurance?”
- Easy-to-use forms and booking platforms: because nobody wants to jump through 10 hoops just to schedule their first call.
- Service details: so your clients can get all the info they need before ever hitting “book now.” (price, process, and what to expect)
- An overview of what it’s like to work with you: choosing a provider is a big, vulnerable decision. your website should feel like a warm hug that says “you are in the right place.”
- HIPAA compliance: every health-related website needs a HIPAA privacy policy.
Working with a dietitian website designer will ensure your website reflects your values, clearly showcases your process, and speaks to your client pain points!
The Support You Deserve
You are constantly fighting against diet culture everyday, you don’t need to be doing that when building your website as well.
You deserve a website designer that makes you feel supported and heard! The process should feel as easy as possible (aka not having to be on guard towards diet culture during your website strategy call)
If you are ready to work with a Dietitian Website Designer, I’d love to help!
Learn more about my website package here!