Question 1

How long does it take to rank on Google as a small business?

Accepted Answer

It usually takes anywhere from 4-12 months to rank on Google. You can expect it to be on the longer end for new businesses. It also depends on other aspects of your SEO strategy. If you are actively building a strong network of backlinks (other websites that point to your websites), it can increase your authority faster. This can look like leveraging guest podcast episodes, partnerships, media features, and guest blog posts.

Question 2

What is the best way to do keyword research?

Accepted Answer

Utilize free keyword search tools like Ahrefs or Google Keyword Planner. Semrush also allows a few searches for free. These tools will give you insight into monthly search volume and keyword difficulty. You're looking for phrases with decent volume and low competition! Also consider what language appeals to your ideal clients and what phrases feel most aligned to you as a provider.

Question 3

What are common pitfalls when trying to rank on Google?

Accepted Answer

Trying to rank for the same keyword on multiple pages. This will prevent Google from pushing your website in search queries. Keyword stuffing is another common pitfall. This is when you try to stuff as many keywords into a title or paragraph as possible. It comes across as unnatural and will be flagged as spam by Google, hurting your rankings.

Question 4

Do I need to spend money on SEO tools?

Accepted Answer

Nope! For weight-inclusive private practices, free tools and understanding what your ideal clients typically google at 10pm at night are usually enough.

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